Business basics to help set you apart from the competition

  • Written by News Company

Running a business can be hard work. It can also be great fun. It is all about what you make of it, the people that you work with and the risks that you are prepared to take. But make no mistake, it is hard work. Success doesn't happen overnight, it requires focus and thought and constant strategizing. You can never take your eye off the ball. If you are running your own business or even if you work for somebody else, but you want to make sure that you stand out from the competition, here are a few ideas to help set you apart.

Stay front of mind

No matter what type of business you are in it is imperative that you are always front of mind with your prospective clients. It is for this reason that you see Coca Cola signs in so many places. Quite simply they want to ensure that if you are thirsty and wanting a drink that it is Coke that comes to mind first. Their budgets for marketing are obviously vast and very different from a start-up, but you can still be inventive. What about fridge magnet business cards or distributing branded calendars. Something classy and fun that is always visible and which will make it easy to call you if and when the need for your service arises.

Respond rapidly

Make sure that if a potential client makes contact with you that you respond to them as soon as possible. In a competitive market you should always assume that the person contacting you is contacting others as well. And in a world where price differences are minimal it is often the client who is hungriest for business that will get the job. No matter how busy you are, always work on the assumption that your client is busier.

Be a leader

Set yourself up as an expert or a thought leader in your specific area by offering opinions and insights into your industry. It doesn't matter what the industry is you can still offer opinions and insights. From massage and car washes to engineering and avionics there are always new things to comment on and insights to be had. Blog, use social media, get invited to talk on panels etc, just make sure that when people think of your industry that your name is k own within the field.


If you have a good product then don't be afraid to offer samples or discounts to get people through the door. This is especially relevant in the service and FMCG industries where something that is experienced or tasted once and enjoyed, will translate into repeat business very quickly. And remember that the greater the number of happy clients you have, the more people they will refer back to you, helping the circle grow. So, taking a small hit upfront in order to get the service or product sampled and seen is almost always well worth the return that you will have. Just make sure that when you do run the promotion that you are ready and good to go – if it is done too soon or in haste, and it fails, then your chance to make a good first impression is gone.

Lyst, the world’s biggest online fashion site

Everyone’s dressing as Eleven (or Barb) for Halloween Lyst, the world’s biggest online fashion site, is calling this year’s most popular costumes based on global search and sales data.   There’s still a month to go until Halloween, but the savviest shoppers are already sourcing their costumes o...

Read more

Three services which are better online

With technology becoming an increasingly ubiquitous part of life, we see more and more of our everyday activities finding their way online. Certain things you may still want to do face-to-face, the old fashioned way for that human touch–like seeing a doctor, or psychologist, but there are some activ...

Read more

Navigating Cold Weather in a Campervan

Loads of people love the idea of cruising through the great outdoors with the family, but hitting the road in a campervan in frigid winter is a little daunting. However, there are plenty of pros to this mode of travel in conditions others would shy away from. Tasmania is regularly the place of cam...

Read more

Three Top Tips for Increasing Your Monthly Income

Living hand-to-mouth can be a real struggle. No matter how hard you work, or how much effort you put into impressing your bosses, your income simply doesn’t leave enough left over at the end of the month. Yes, you might earn enough to just about get by, but you don’t have the cash necessary to splas...

Read more

How Technology Has Impacted the Currency Markets

Technology has fundamentally changed our world. This fact is inarguable, and it’s a reality that we can see everywhere that we look. In today’s society, everything from dating to keeping in touch with friends, shopping, booking gym classes, and even ordering prescriptions can be done online, negatin...

Read more

5 things to consider when picking a realestate agent

A lot of people have made mistakes with the decision about which realestate agent to entrust with the sale of a property. In any realestate transaction, the cost of making a poor decision about which agent to use can be very painful to a bank balance. Anyone who is looking for realestate to buy, ei...

Read more

Healthy Food Partnership set to save plenty of Aussie lives

The Healthy Food Partnership – to have its inaugural meeting in Canberra today – has the potential to save thousands of lives by improving the health of Australia’s food supply, Heart Foundation spokesman, Rohan Greenland, said today.   The Healthy Food Partnership – convened by Rural Health Minis...

Read more

Christmas Cheer Can Last the Whole Year With NSW's Event Ticket Gift Guide

This Christmas, avoid the frenzy of last-minute Christmas shopping and give loved ones an unforgettable experience with tickets to one of the many blockbuster events taking place across Sydney and New South Wales. As Australia's home of sports, arts, culture and food and wine events, Sydney and reg...

Read more