Key Highlights: - No. 1 QSR in Vietnam (Euromonitor): Achieved top ranking despite not having the largest store network
- 250+ stores across 50+ provinces: Sustained expansion since market entry in 2005
- Strong local relevance: Growth driven by localized menu, superior taste, and consistent execution
- ~1.5 million students reached across 676 schools: Deep engagement with youth, supported by 500+ scholarships and a 15,000-attendee anniversary concert
- Recognized by independent institutions: Named No.
