Celebrity-led travel experiences launch in late January with global content rollout in February, positioning Thailand as a quality leisure destination through wellness-driven storytelling

BANGKOK, THAILAND - Media OutReach Newswire - 22 January 2026 - The Tourism Authority of Thailand (TAT) is set to activate the Thailand Co-creator programme later this month, with coordinated creator journeys taking place from 23–25 January and a global content rollout scheduled throughout February.