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The Tourism Authority of Thailand (TAT) Launches ‘Be My Guest’ Campaign to Spotlight Thai Soft Power on Global Stage

Running from 26 June to 1 July, the campaign features two key initiatives—Soft Power Fam Trip and Rhythm of Thailand—uniting global creators to spotlight Thai culture, creativity, and sustainable tourism.

BANGKOK, THAILAND - Media OutReach Newswire - 25 June 2025 - The Tourism Authority of Thailand (TAT) is set to launch the international Be My Guest campaign as part of the government's flagship Amazing Thailand Grand Tourism and Sports Year 2025.

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