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Backbase deepens commitment to Vietnam with launch of first global AI Center of Excellence in Ho Chi Minh City

Veteran banking leader Chris Shayan appointed as Head of AI to enhance AI capabilities across customer lifetime value in the Engagement Banking Platform

HO CHI MINH CITY, VIETNAM - Media OutReach Newswire - 31 July 2024 - Backbase, the global leader in Engagement Banking, announces the establishment of its first global Center of Excellence (COE) focused on Artificial Intelligence (AI) in Ho Chi Minh City, Vietnam.