The Times

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New Infobip research shows the rising dominance of chat apps for customer communications

  • Written by Auzzi Shopping

Data from more than 153 billion communications interactions shows customers now prefer conversations with brands on their favorite digital channel

KUALA LUMPUR, MALAYSIA - Media OutReach - 2 December 2022 - New research from global cloud communications platform Infobip reveals that chat apps such as WhatsApp are becoming crucial channels for customer communications, demonstrating the growing importance of conversational experiences.

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