YouTube marketing done right - David Dobrik Case
You probably heard about David Dobrik. If you have not heard his name, then you probably have lived in a cave for the last five years. David Dobrik is a vlogger on YouTube that became popular with viral videos. He is creating content while having fun with friends. Currently, David Dobrik has around 19 million subscribers on the first channel and up to 8 million subscribers on the second channel. Today let’s break down the reasons why David became viral and so popular on YouTube.
Stay true to the style of videos
As you may know, David Dobrik has not posted since March. He was very active – posting two vlogs every week but after pandemic hit the USA, he stopped posting vlogs. It simply means that David is true to the style he chose from the start. In the latest interview, David admitted that creating the same type of vlog is impossible during the quarantine and pandemic. When the pandemic is over, he will continue posting with the same frequency. During the interview with Jimmy Fallon, he said that he is not like other YouTube who changed the style of content. David stays true to the style of vlogs and he will do so until the end of pandemic.
Have a second channel for diversification
This is an important lesson from David. He created a second channel to make sure that something happens. Second channel is related to the videos that show what happened behind the curtains.
David Dobrik’s channels together have more than 27 million subscribers. It’s very important to have quality subscribers staying loyal to your channel and videos. You can buy quality YouTube subscribers and have a good jumpstart.
Collaborating with other influencers
It’s very important to collaborate with other channels in your niche. David Dobrik is always collaborating with other influencers, so he is cross-promoting his personal brand and YouTube channel.