Shopee Launches Brand Protection Partnership (BPP) Initiative, Strengthening IP Protection in Collaboration with Leading Brands and Rights Holders
- Written by Auzzi Shopping
SINGAPORE - Media OutReach - 19 May 2023 - Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, launched its Brand Protection Partnership (BPP) initiative as part of its commitment to brand protection and fostering closer collaboration with brand partners worldwide.