The Times

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Family Franchises: New Hope for Parents Striving to Make Ends Meet



With Australia ranking as one of the most expensive countries in the world for childcare, new parents are faced with the unenviable decision of working more hours just to afford it, or for one parent to give up work entirely. For many families, the financial strain and career setback this causes, make finding flexible, rewarding ways to earn an income a top priority. 

Why MLM Marketing May Not Be the Answer

The challenge that many new mums face when looking for jobs for stay-at-home mums is figuring out which ones are genuine and will generate a regular income and which ones aren’t. On the surface, MLM marketing often promises everything a new parent could ask for: flexibility and a work-from-home income. However, the reality is often very different. For example, many MLM’s require participants to ‘invest’ money in a starter kit or stock upfront and expect them to hit monthly quotas or meet minimum order requirements, meaning they often end up spending more than they earn. The reality is that very few people go on to earn a sustainable income from this model and can often alienate friends and family who get fed up with the constant sales messages or attempts to recruit them. 

Finding a Side Hustle That Works Around Your Family

The key for parents is to find something that they can do either while their baby naps during the day or the evening, or that they can be present for. Cleaning can offer the flexible hours needed and inject an immediate cash flow. However, all the scrubbing, lifting and bending can be physically exhausting, particularly for new parents who are sleep deprived or who are recovering from a caesarian section. 

Telemarketing is another area that allows parents to set their own schedule and work from home, and there is the potential for commission-based earning. It does require you to have a quiet space to work though, so if your baby tends to be fussy and require your attention a lot, it may not be suitable. You may need a ‘thick skin’ too, as cold calling strangers can be exhausting and demoralising.

For parents looking for affordable part-time franchises, sensory classes may be the perfect fit. They allow you to build your business around your own schedule, spend quality time with your child, connect socially with other mums, and have fun while helping babies develop essential skills.

With the right family-friendly business, new parents can turn the challenge of childcare costs into an opportunity to balance work and family life, without sacrificing either.

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