New report finds the real source of CMO complexity is not external but organisational, reframing modern marketing leadership as, at its core, a decision problem

HONG KONG SAR - Media OutReach Newswire - 7 May 2026 - The Marketing Society, in partnership with marketing effectiveness consultancy Ekimetrics, today launches The CMO Tension Report, a new piece of research drawing on conversations with 14 Chief Marketing Officers (CMOs) and business leaders across Asia-Pacific.