Introducing your next big idea to the world is a tough task. It’s not like popping something in the microwave and it comes out as a hot meal in a few seconds. In business, there are times when no matter how much you heat up your advertising, the results just come out cold. And it is during these times when you feel most discouraged and disappointed.
But you have to understand that failure is always going to be a part of the journey. If you don’t fail once or twice in your life, you won’t come out stronger. It is when you refuse to get back up and start all over again that signals real failure. As long as you keep coming back, fighting more fervently than ever, that alone makes you a victor. How do you think big shot businesses came to be what they are today? Surely, it’s not because they were being a wuss.
We learn many things from failure. But to condense it into a single point: We basically learn what “not to do” in the future. We learn what is ineffective and if we try to dissect our failure even more, we’d be able to determine what it is that we should do instead. So if you failed at introducing your brand with a bang the first time, then maybe you’ll have a better chance the second time around. You simply have to learn from your mistakes.
One thing that you may be doing incorrectly is your advertising. You may have the wrong medium or your visuals are simply not catchy enough. This is why today I have decided to introduce you to the wonderful world of Print Designs. Maybe this is the missing link you need to make your branding efforts successful. You can also watch this video about it: https://www.youtube.com/watch?v=-I4UsbshJCk.
What Is Print Design?
You know how most products come with eye-catching labels? Or, how cup sleeves come with aesthetic designs? That’s basically how print design works. You basically embed the identity of your brand into paper materials that would then be used to dress your product.
While your product itself should be good enough to sell, the presentation is also just as important. If you really think about, people first buy products based on the way they look. If they have never tried it before, they will have no idea about the quality, taste, utility, or efficiency of a product. This is why they will most likely base their buying choice on what they see. So in this case, first impressions matter more than you care to think.
And that is exactly what you need: To create the right impression. You can do this by dressing up your product the right way. How do you do that though?
Well, for starters, there are several aspects about your printed design that will significantly impact the way it is seen by potential customers. Here they are:
The logo is basically your brand in a picture. This image is what people will remember (if it is in any way memorable) whenever they hear your product’s name. With that being said, the logo must define your brand really well. It should be impactful enough to convey the right message. For example, Starbucks’ logo the “twin-tailed mermaid” is recognizable just about anywhere and you can check it out here. It basically carries the company’s identity. You don’t see green mermaid logo and not think about Starbucks. This only proves that their logo is effective.
Font & Font Size
Next, the way you write your product’s name should also be impactful. There are many downloadable fonts available online today so you don’t have to worry about where you can get one. Just remember that the font should be easy to read and leaves a strong impression. It should also be appropriate for the type of product you’re trying to sell. For example, if you’re selling military goods, you may not want to use cursive or girly fonts.
Lastly, what you print your designs on also matter. Like on the example I mentioned earlier, the cup sleeves for coffee, choosing green materials that are chic and biodegradable will really leave a good impression on your customers. You can also check out other green ways to label and package your products. You can check out this promotional items supplier for more options.
There are many other factors that will impact how people receive your brand. But at the end of the day, no matter what advertising technique you use, you simply have to think about what will please your customers the most. Try to view things in their perspective, walk in their shoes. That’s how you perfect your visual marketing techniques.