Business Marketing
.
Auzzi Shopping

World-Class Tourism Marketing Makes NSW No.1

  • Written by Rhys Haynes



World-class tourism marketing campaigns, attractions and events have pushed international visitor numbers to a record high in NSW, with 3.4 million overseas visitors spending $8.45 billion in 2015.

Minister for Trade, Tourism and Major Events Stuart Ayres said the data shows the results of the NSW Government's ongoing investment in tourism and major events and promotion of our State to attract even more international visitors.

“NSW has achieved its highest volumes of international visitors, number of nights stayed, and visitor expenditure on record, and as a result of our hard work we continue to see our great State attract far more visitors than our rivals,” Mr Ayres said.

NSW achieved a significant increase in international visitors to 3.4 million (up 6.6 per cent), number of nights stayed rose to 85.8 million (up 12.9 per cent) and expenditure was up 19.2 per cent to $8.45 billion, according to the International Visitor Survey released by Tourism Research Australia today.

NSW leads Victoria by almost one million visitors, and nearly $2 billion in expenditure, and is ahead of Queensland by 1.1 million visitors, and $3.5 billion in spending.

Mr Ayres said the number of international visitors to Regional NSW again rose significantly with 689,700 visitors (up 8.5 per cent) staying 14 million nights (a rise of 15.1 per cent) and spending $914 million (up 30.2 per cent).

“These results are fantastic as they represent the dollars that are being spent in our regions which in turn create jobs and provide an economic boost,” Mr Ayres added.

Four regions posted significant growth in visitor numbers: North Coast (up 21,900 visitors or 8 per cent), South Coast (up 15,000 or 13.2 per cent), Blue Mountains (up 12,000 visitors or 13.3 per cent) and Riverina (up 5,500 or 29 per cent).

Today's Features at Auzzi

Maximise Your Fishing Efficiency with the Right Bait Board

Fishing enthusiasts know the importance of having the right equipment to enhance their fishing experience. One crucial piece of gear that can significantly impact your fishing efficiency i...

Revealing the Universe of 40ft Shipping Containers

In the Universe that is continually moving, the job of 40ft Shipping Containers frequently slips by everyone's notice. Yet they are essential to the worldwide tapestry of exchange. These...

Petroleum Prices: Factors Affecting Oil Market

The global oil market is a complex and constantly evolving landscape, with various factors influencing petroleum prices. In this article, we explore the key factors that affect the oil mar...

Apartment Hunting: 5 Easy Tips for Finding the Perfect Place

Whether you’re in the market for luxury apartments for sale on the Gold Coast or a simple flat on the outskirts of Melbourne, there are endless factors to consider when apartment hunting...

Secrets of Staying Healthy Even Though You Work 9 to 5

The 9-to-5 work culture dominates many professional landscapes. However, amidst deadlines, meetings, and the hustle of daily tasks, prioritizing health often takes a back seat.  The sede...

Bar Soap Is Making A Comeback: Here’s Why

Remember when bar soap was ousted from our bathrooms, banished to the nostalgia drawer, making way for its liquid counterparts? Well, it's making a sudsy, triumphant return that’s not ju...

Tackling Common Plumbing Problems: Easy Solutions for Everyday Issues

Plumbing problems are inevitable in any household. From clogged drains to leaky faucets and running toilets, these issues can disrupt daily routines and cause frustration. But, the good ne...